fertoutlet.blogg.se - About us page

ABOUT US PAGE SERIES

When you craft your About page, you don’t have to forgo creativity for the sake of being “professional,” especially if that isn’t a value your brand stands for.

Interactive timelines that show company milestones.

Pictures of your customers using your product.

Much like Bossy Cosmetics, this can be additions like: Think about including additional elements that can strengthen your About Us page. The founder is an integral part of the brand’s origin story, so making her the star of the page works. Yet what’s worth noting is that it sets the picture of its founder front and center. Designed with the body in mind.”ĭo the same and your About Us page has already done half its job.īossy Cosmetics’ About Us page takes a more traditional approach, with plenty of text. To illustrate, BRADY states its focus is on producing the world’s “finest performance brand.”īRADY’s About Us page goes on to explain why its valuable: “Our fabrics and materials fuse natural elements with cutting-edge technology. Bonus points if you can sprinkle in reasons why your customers should trust your brand over others. As you craft your About Us story, consider infusing it with your brand personality by using different branding elements. Going along with the same storytelling theme, BRADY capitalizes on the effect that telling a story-with its own angle and personality-can create for a brand.Įverything on its About Us page-from the simple black-and-white format to the images-screams quality and innovation. Candid storytelling is simple yet powerful marketing that’s as old as time. Share struggles, a-ha moments, and the key parts of the journey that got your brand where it is today. Tell the real story of how your product came to life. You can do the same with your brand-especially in the retail space. And it elaborates on the story of how the brand came to life. The swimwear brand adds relatability by including candid pictures of the founders and their dogs.

ABOUT US PAGE SERIES

Instead, it showcases the problem it solves with a series of quotes-a much more compelling start to an About Us page than “We sell swimwear.” This means its About Us page doesn’t have to rehash that same angle. The name Oceanp a rk Swimwear immediately lets you know what it sells. Why sound like a stiff corporate welcome packet when you don’t have to? 2.

Plus, Magic Spoon’s copy is relatable to its audience. It doesn’t hold back on giving you a clear visual of how its cereal compares to the competition. Now, where Magic Spoon really shines is its comparison chart. “Remember the carefree days of childhood, when you didn’t feel guilty about eating mountains of cereal with questionable nutrition?”Īdditionally, don’t be afraid to use bright, fun colors on your About Us page (assuming they’re part of your brand identity) to make your brand more memorable. The makers of Magic Spoon pose an effective first question that makes you think: Want to take it to a level higher? Start your About page with a question that pulls on your audience’s emotions. That’s exactly what Magic Spoon-a brand that creates healthy cereals for grownups-does with the introductory paragraph on its About Us page. The following are examples of different ways you can tackle your About Us page design.

Your 'About Us' page is going to be about you, but that doesn’t mean you can’t borrow some ideas from others, especially when it comes to structure and design. Incorporate persuasive content (e.g., an explainer video, data visualizations, links to blog posts) that might otherwise clutter your homepage.Put a face to your business, featuring the founders or the people on your team.Explain your business model or how your products are made.Describe the customers or the cause that your business serves.Communicate the story of your business and why you started it.In contrast to a landing page, your About Us page is the ideal place to accommodate a number of objectives: They’ll use the About Us page to determine if they share core values with the business and to decide if they want to shop with the business or not. Shoppers are also interested in a company’s mission. Your 'About Page' should address those two curiosities shoppers have to help with decision making. In Shopify’s customer trust research, we found that shoppers navigate to an About Us page to learn more about the brand and the people behind the products. What an 'About Us' page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand at the top of the page, making a strong first impression on curious customers An 'About Us' page is a spot for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business.